FamilyFlair tells the story of Balsamico’s Borgo: a story of family, beauty and Italian tradition – a family story that looks to the future
We are proud to be featured in an in-depth report published by FamilyFlair, a sophisticated German magazine dedicated to travel, lifestyle and family stories that preserve authentic traditions. The journalist Anja Kosmol has chosen to feature the Borgo Balsamic Vinegar in the column “Stories with Roots“ (“Stories with roots“), a space dedicated to organisations capable of transforming their family heritage into a project of real value, where the past and the future coexist in perfect harmony.
A family story that looks to the future
The article traces the origins of Borgo through the sisters’ story Cristina and Silvia Crotti. Having grown up in a family where creativity, aesthetics and an appreciation of beauty have always been part of everyday life, the two entrepreneurs have chosen to carry on another important family legacy: the production of the’Traditional Balsamic Vinegar of Reggio Emilia PDO.
A choice that stems from his father’s passion, Renzo Crotti, founder of the historic fashion brand Maska, who, since the 1970s, had been devotedly tending his own private vinegar cellar, collecting a prized collection of barrels from ancient noble families in the province of Reggio Emilia.
From the world of fashion to the finest balsamic vinegar
FamilyFlair tells the story of how, in 2004, Cristina and Silvia turned that personal passion into a business venture capable of showcasing the region through its most prized product. Not simply a vinegar cellar, but a place where the Balsamic vinegar has become a symbol of Emilian culture, family history and a distinct sense of elegance.
The experience they have gained in the world of fashion is also evident in the attention to design: the bottles are reminiscent of elegant perfume bottles, whilst each package is designed to convey the same emotion one feels when faced with a piece of fine craftsmanship. One of the aspects that most impressed the journalist was the Crotti sisters’ ability to to innovate without betraying tradition.
The article describes, for example, the introduction of an intuitive colour-coding system that helps enthusiasts choose the balsamic vinegar best suited to different culinary uses: an original idea that has made it easier to engage with a product often perceived as being reserved solely for connoisseurs. A concrete example of how respect for a centuries-old tradition can engage with a contemporary language, making the’Traditional Balsamic Vinegar more accessible without compromising its authenticity and value.
The Borgo Residences: a place where every detail tells a story
The report also devotes considerable space to the Residences of Borgo, nestled amongst ancient trees, vineyards and rose gardens in the heart of the hills of Albinea.According to FamilyFlair, staying at Borgo means stepping into a home steeped in history, where every room tells a story of the Crotti family through objects, works of art, travel mementos and references to the world of fashion that shaped the business’s origins.
Here, hospitality blends with the local culture: a visit to the vinegar cellar, guided tastings and direct contact with those who safeguard this heritage day in, day out transform your stay into an authentic and deeply personal experience.
Much more than just a vinegar cellar
In her article, Anja Kosmol describes the Balsamico’s Borgo as a place where crafts, culture, hospitality e tradition coexist harmoniously. This demonstrates that respect for one’s roots does not mean remaining stuck in the past, but rather having the ability to evolve, innovate and express oneself with a contemporary sensibility.
It is precisely this combination of authenticity, elegance and female entrepreneurial spirit that has won over an international audience and made Borgo a destination capable of inspiring visitors from all over Europe. Being the focus of an international feature dedicated exclusively to our story is a source of great satisfaction for us.
We would like to thank Anja Kosmol and the editorial team of FamilyFlair for capturing the essence of Borgo: a place where time, family and tradition continue to create something unique every day. Discover the Residences of Borgo, visit our vinegar cellar and let us take you on a journey through history, beauty and Traditional Balsamic Vinegar of Reggio Emilia PDO.
Read the full article in the original language: familyflair.de/articles/stories-with-roots-the-village-of-balsamic-vinegar.html
