The Colour Code of Balsamic Vinegar
A colour for every use in the kitchen
Almost as if to emphasise that 'clothes make the man', in memory of the Crotti family's long experience in the field of fashion, the packaging of Il Borgo del Balsamico, as well as being aesthetically original, it is essential to clearly communicate a message that accompanies the customer in the tasting, useful to clarify the different characteristics of the products and their different uses.
"Today it is important to be clear in front of a consumer who is disoriented by a thousand pieces of information, which overwhelm him and do not 'educate' him.It is therefore essential to give customers the cognitive tools for choosing.
"Freedom to choose means knowledge, to evaluate and build critical capacity"., says Cristina Crotti, who personally took care of the product image.
Yellow, orange and red (for condiments), aubergine (for the Traditional in the three stamps), are the colours chosen by The Borgo of Balsamic, a signature, recognisable in every part of the world, a language, that of colour, universally known and easily traceable to a taste, a different moment.
Le coloured boxes are constructed as perfect containers, made of solid but velvety materials; double, to protect precious glass and worked by expert hands. The bottles are sealed, one by one, with craftsmanship, antique bindings and sealing wax signed by dry stamps.
Each piece is uniqueEach time, it has something different; those who choose it rediscover the passion and dedication that The Borgo of Balsamic expresses in looking after the production of one of the miracles of Italian gastronomic tradition. La transparency, the clarity, the direct communication They thus become the means to convey quality, in an instinctive communicative language, in an immediate, modern and refined key.
Cristina points out: "This is why we dress our products as if they were perfumes, able to communicate their rarity through a package, a 'dress', easily decipherable by the consumer. I am convinced that the typical products of Italian gastronomy are unrivalled in the world, and it is therefore a duty to convey this message in the most convenient way, beyond all trivial parochialism and vulgar imitation. Only in this way can our gastronomic system hold high the flag of its excellence and uniqueness in the world'..
In this way, the gourmet acquires his own personal knowledge, and is accompanied on a tasting journey that will enable him to approach a 'mysterious' product in the clearest way.
